There are quite a number of things that dumbfound me about the Filipino culture. But the one that staggers me the most is the collective fixation of the masses on anything sensationalized on television, more than any other mass media. So much so that a former action star with very little education was elected president of this country, and then impeached for plunder charges, and a former news anchor is our current vice-president. We have more than one action star in the Senate, and a number of celebrity city councilors. More recently, a wealthy boxing champion with an unimpressive curriculum vitae ran for public office in the local elections, saying he would want to help mitigate poverty. It seems that for these people, one moment of glory is never enough. The lure of the limelight does not merely end in movie studios or accolades; it even extends to fervent hopes of one day seeing their names in history textbooks.
Perhaps the more apt observation would be that in this country, showbusiness and politics are one and the same. We are no longer surprised that more celebrities are running for government positions, because in the first place, political candidates exploit the media to an overwhelming degree during the campaign period that they become overnight celebrities themselves. They spend millions of pesos, selling their platforms over their medium of choice, paying novelty songwriters to compose their campaign jingles, hiring bands during sorties, and finally when their own representations do not work, request a well-known showbiz personality to endorse them. Last May elections, Koko Pimentel had Angel Locsin, Manny Villar had Boy Abunda, and for the luckier ones who had artistas in the family, they were conveniently marketed by them, as expected – Noynoy Aquino easily endorsed by her sister Kris Aquino, Ralph Recto by wife Vilma Santos and stepson Luis Manzano, and Kiko Pangilinan by wife Sharon Cuneta. While there is nothing off beam with such strategies, acknowledging that the Filipino masses adore showbusiness and television, what astonishes me even more is that indeed Philippine politics has evolved into something like a vicious circus, and runs more parallel with the dramas and hilarity that characterize the pretentious, shallow world of superstars.
If Kris Aquino, for instance, became a famous actress and a highly-paid endorser because she is an Ateneo graduate who majored in English literature, and is one of the more articulate artistas today, on top of being the daughter of a former president and a national hero, we do not find anything wrong with that. But all the same, her fame and prominent lineage does not automatically make her fit to run for public office in the 2010 or 2016 elections. A good command of the English language, a dose or two of emotional maturity, and a fine pedigree, is not license enough for authentic intelligence, nor does it automatically mean she is credible enough for public service. The fact that there are less eloquent celebrities who run in the elections does not make her a more perfect candidate. We have nothing against Ms. Aquino, but if she thinks that a bachelor’s degree and a wide fan base are enough reasons to run for office, as what she has retorted to some of her harshest critics, then she is no better than those highly educated chimpanzees in the government hiding behind their charming popularity.
Even more unfortunate is the brazen way our dear politicians strive to bask in their own inglorious publicity by spurring more lies, sham, pretensions, and finger pointing. These charlatans are experts in their field, deluding the hapless public in one great make-believe. And when caught, they instantly put on their pathetic “cute-puppy” countenance, not so much for the purpose of face-saving, but more so in the proliferation of the charade they have so ingeniously crafted in the first place. Why, most of them even hide under the umbrella of religious groups, and some are seen kissing the hands of popes, or piously attending Sunday Mass! What fine performers we have indeed, in this multicolored circus, where the animals are perfectly fed and the spotlights ever intensified.
Ironically, it is politics that makes more profit, grooms more personalities, and elicits more drama and pathetic amusement, further than the glamorized world of showbusiness. So at which point do they meet? In the world of celebrities and in the world of politicians, everyone wants to be a superstar. Everyone seems bent to die in the clutches of money and fame, nothing else. They shudder at the thought of retirement, of seeing their superstardom fade into anonymity. Thus, the public office rat race. Thus, the flamboyant show of public interest.
Kris Aquino and her fellow artistas might as well run for public office, for all I care. At this point, there are no exceptions to be made. In our wretched country, showbusiness and politics are one.



